Marketing Intelligence
Connect campaign plans, external signals, tracked links, and ema outcomes so event marketing can be measured against registrations, revenue, attendance, and engagement.
Early Bird Registration Push
18 May to 14 Jun · Owner: Priya N.
Traffic is strong, but checkout completion is below target. Review registration form friction before increasing spend.
Early Bird Push
Registration and revenue goal
Review form friction before increasing spend.
Capabilities
Everything your CPD/CE workflow needs
Purpose-built tools, status signals, and collaboration patterns that keep the work moving without adding another disconnected system.
Campaign Control Room
See the campaign brief, goals, owner, dates, audience, status, activities, health, and next checkpoint in one operating view.
Work, Assets, Budgets, and Links
Connect activities to existing ema tasks, documents, creative assets, budget lines, tracked links, spend, and launch readiness checks.
External Signals Beside ema Outcomes
Import or sync read-only signals from GA4, Meta, LinkedIn, TikTok, Google Ads, CSV, manual entry, and partner data sources, then compare them with event outcomes.
Explainable Attribution
Label direct, assisted, platform-reported, manual, and unattributed outcomes so the team can trust what each number means.
AI-Supported Decisions
Use ema to draft briefs, suggest content, summarise performance, recommend revisions, and create follow-up tasks for humans to approve.
Retrospectives and Repeatable Learning
Capture what worked, what underperformed, what to repeat, what to avoid, and which campaign facts should shape the next event.
Workflow
From setup to launch
Each step is designed to make ownership, status, and the next action obvious to the whole event team.
Plan the campaign
Set the goal, audience, activities, owners, budget, assets, tracked links, and checkpoints before launch.
Compare signals and outcomes
Bring in platform-reported exposure while ema records first-party outcomes such as registrations, revenue, attendance, viewership, submissions, and sponsor leads.
Act and learn
Review attribution, use AI-supported recommendations, create follow-up tasks, and save the retrospective for the next campaign.
Connected features
Part of the full event operations system
These adjacent tools share the same event data, so teams can move between workflows without rebuilding context.
Get started
See how ema fits your next event
One platform for your entire event team, with packages that start from $499/month and scale around your event operations.